The case

Since 2018 we have implemented a HHH (Hero/Hub/Help) video content marketing strategy for our client ANWB. When we achieved a good help-content base it was time for hub and hero content. Entertaining content that highlights the expertise of the Roadside Assistance team. 

Create an entertaining format that effectively showcases the expertise of the Roadside Assistance team while ensuring accurate information transfer. The entertainment value had to be high, but the informative aspect could not be overshadowed.

By starting with basic questions about common breakdown scenarios and questions of real ANWB clients, we ensured that the foundation was always informative. This allowed everything around it to be made entertaining. To ensure this duality we cast comedian Yora Rienstra and two Roadside Assistance expert to host the show.

Because the starting point were real breakdown incidents and questions from ANWB members we had an informative hook. For example, what happens if you fill up with the wrong fuel and keep driving? Or what if your hood suddenly pops open while driving?  We carried out various exciting tests to answer these basic questions and then infused them with thrills and entertainment to keep the viewer watching. 

The Results

61
million

Total reach

15
million

Views

3
million

Unique viewers

The view-through rate was significantly higher than the channel average, even with episodes averaging 10 minutes in length. Nearly 2,700 people subscribed to the YouTube channel after watching. The short-form content on Facebook and Instagram garnered around 14 million views and a unique reach of 3 million.

Additionally, engagement was extremely high, with enthusiastic reactions from viewers. Even when the format was used as a YouTube ad (10 minutes long!) the engagement was still blowing up.

High-quality content ensures that viewers subscribe and return for every episode. The format was so successful that after season one, we immediately started production on season two. To date 16 episodes have been produced. 

Let's work together! Get in touch

The Case

Since 2018 we have implemented a HHH (Hero/Hub/Help) video content marketing strategy for our client ANWB. When we achieved a good help-content base it was time for hub and hero content. Entertaining content that highlights the expertise of the Roadside Assistance team. 

Create an entertaining format that effectively showcases the expertise of the Roadside Assistance team while ensuring accurate information transfer. The entertainment value had to be high, but the informative aspect could not be overshadowed.

Because the starting point were real breakdown incidents and questions from ANWB members we had an informative hook. For example, what happens if you fill up with the wrong fuel and keep driving? Or what if your hood suddenly pops open while driving?  We carried out various exciting tests to answer these basic questions and then infused them with thrills and entertainment to keep the viewer watching. 

Because the starting point were real breakdown incidents and questions from ANWB members we had an informative hook. For example, what happens if you fill up with the wrong fuel and keep driving? Or what if your hood suddenly pops open while driving?  We carried out various exciting tests to answer these basic questions and then infused them with thrills and entertainment to keep the viewer watching. 

The Results

61
million
total reach

15
million
views

3
million
unique viewers

The view-through rate was significantly higher than the channel average, even with episodes averaging 10 minutes in length. Nearly 2,700 people subscribed to the YouTube channel after watching. The short-form content on Facebook and Instagram garnered around 14 million views and a unique reach of 3 million.

Additionally, engagement was extremely high, with enthusiastic reactions from viewers. Even when the format was used as a YouTube ad (10 minutes long!) the engagement was still blowing up.

High-quality content ensures that viewers subscribe and return for every episode. The format was so successful that after season one, we immediately started production on season two. To date 16 episodes have been produced.

Let's work together! Get in touch