{"id":6778,"date":"2024-05-14T14:58:12","date_gmt":"2024-05-14T14:58:12","guid":{"rendered":"https:\/\/www.awesomeagency.nl\/?page_id=6778"},"modified":"2025-05-13T11:18:42","modified_gmt":"2025-05-13T11:18:42","slug":"anwb-ww-onderzoekt-case","status":"publish","type":"page","link":"https:\/\/awesomeagency.nl\/nl\/awesome-cases\/anwb-ww-onderzoekt-case\/","title":{"rendered":"ANWB WW Onderzoekt case"},"content":{"rendered":"\n\t<section class=\"section dark hide-for-medium\" id=\"section_447520528\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-1061741303\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-362899396\" class=\"text-box banner-layer x0 md-x0 lg-x0 y10 md-y10 lg-y10 res-text\">\n                     <div data-animate=\"none\">           <div class=\"text-box-content text dark\">\n              \n\t<div class=\"is-border\"\n\t\tstyle=\"border-width:0px 0px 0px 0px;\">\n\t<\/div>\n              <div class=\"text-inner text-center\">\n                  \n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_989704965\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:56.25%;margin:0px 0px 0px 0px;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/awesomeagency.nl\/wp-content\/uploads\/2025\/04\/anwbwit.png\" class=\"attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_989704965 {\n  width: 60%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n              <\/div>\n           <\/div>\n       <\/div>                     \n<style>\n#text-box-362899396 {\n  margin: 0px 0px 0px 40px;\n  width: 10%;\n}\n#text-box-362899396 .text-box-content {\n  font-size: 70%;\n}\n<\/style>\n    <\/div>\n \n   <div id=\"text-box-487747415\" class=\"text-box banner-layer x50 md-x50 lg-x50 y20 md-y20 lg-y20 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-left\">\n                  \n\n\t<div id=\"text-2381914476\" class=\"text\">\n\t\t\n\n<h3><b>De Wegenwacht Onderzoekt<\/b><\/h3>\n<p><span style=\"font-size: 75%;\"> Long\u2011form hero\u2011serie met social cut\u2011outs<\/span><\/p>\n\t\t\n<style>\n#text-2381914476 {\n  font-size: 2rem;\n  line-height: 1;\n  text-align: left;\n  color: #ffffff;\n}\n#text-2381914476 > * {\n  color: #ffffff;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row row-collapse row-full-width align-middle\"  id=\"row-1744164381\">\n\n\n\t<div id=\"col-1333172342\" class=\"col medium-2 large-2\"  data-animate=\"fadeInLeft\">\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"ux-lottie-1711557504\" class=\"ux-lottie\" >\n\t\t\t\t<lottie-player class=\"ux-lottie__player\" data-params=\"{&quot;src&quot;:&quot;https:\\\/\\\/awesomeagency.nl\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Award.json&quot;,&quot;loop&quot;:true,&quot;autoplay&quot;:true,&quot;controls&quot;:false,&quot;speed&quot;:&quot;1&quot;,&quot;direction&quot;:1,&quot;trigger&quot;:&quot;&quot;,&quot;mouseout&quot;:&quot;&quot;,&quot;start&quot;:0,&quot;end&quot;:100,&quot;scrollActionType&quot;:&quot;seek&quot;,&quot;visibilityStart&quot;:0,&quot;visibilityEnd&quot;:100,&quot;id&quot;:&quot;ux-lottie-1711557504&quot;}\" ><\/lottie-player>\n\t\t\t\t\n<style>\n#ux-lottie-1711557504 {\n  width: 100px;\n  height: 100px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1333172342 > .col-inner {\n  padding: 0px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-797250252\" class=\"col medium-7 large-7\"  data-animate=\"fadeInLeft\">\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<p><span style=\"font-size: 120%; background-color: #F663BC;\">\u00a0 Winner Grand Prix Content Marketing \u00a0<br \/>\u00a0 Video Series 2022 \u00a0<\/span><\/p>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-797250252 > .col-inner {\n  padding: 0px 0px 0px 25px;\n  margin: 0px 0px 0px -70px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-487747415 {\n  margin: 0px 0px 0px 0px;\n  width: 94%;\n}\n#text-box-487747415 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1061741303 {\n  padding-top: 500px;\n}\n#banner-1061741303 .bg.bg-loaded {\n  background-image: url(https:\/\/awesomeagency.nl\/wp-content\/uploads\/2022\/08\/wegenwachtonderzoektcaseaction.jpg);\n}\n#banner-1061741303 .overlay {\n  background-color: rgba(0, 0, 0, 0.378);\n}\n#banner-1061741303 .bg {\n  background-position: 0% 45%;\n}\n<\/style>\n  <\/div>\n\n\n<div class=\"row\"  id=\"row-1605901091\">\n\n\n\t<div id=\"col-2128007017\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h1><span style=\"font-size: 150%;\">De case<\/span><\/h1>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1890959309\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-809056488\" class=\"text\">\n\t\t\n\n<p>Sinds 2018 voeren we voor ANWB een HHH-video strategie (Hero, Hub, Help). Toen de informatieve Help-content als een huis stond, was het tijd om het merkverhaal breder te vertellen. De volgende stap: Hub- en Hero-content die de expertise van de Wegenwacht zichtbaar \u00e9n voelbaar maakt \u2013 met entertainment als motor.<\/p>\n\t\t\n<style>\n#text-809056488 {\n  line-height: 1.2;\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1890959309 > .col-inner {\n  margin: 0px 0px 0px 20px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\n<style>\n#row-1605901091 > .col > .col-inner {\n  padding: 50px 0px 50px 0px;\n}\n<\/style>\n<\/div>\n\t<div id=\"stack-3243255899\" class=\"stack stack-row justify-start items-stretch\">\n\t\t\n\n<div class=\"row align-middle align-center\"  id=\"row-1933845904\">\n\n\n\t<div id=\"col-62181897\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"video video-fit mb\" style=\"padding-top:55%;\"><iframe loading=\"lazy\" title=\"Hoe ver kom je met DIESEL in een BENZINE AUTO? | Wegenwacht Onderzoekt\" width=\"1020\" height=\"574\" src=\"https:\/\/www.youtube.com\/embed\/By_P1_FsdCw?list=PLkYG57sclYozDTBBgLKK_NcPKHOCt4pvP\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\n<style>\n#row-1933845904 > .col > .col-inner {\n  padding: 0px 0px 30px 0px;\n}\n<\/style>\n<\/div>\n<div class=\"row align-middle align-center\"  id=\"row-252751111\">\n\n\n\t<div id=\"col-48484439\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"video video-fit mb\" style=\"padding-top:50%;\"><p><iframe loading=\"lazy\" title=\"De MOTOR schoonmaken met een HOGE DRUKSPUIT? | Wegenwacht onderzoekt\" width=\"1020\" height=\"574\" src=\"https:\/\/www.youtube.com\/embed\/CHKSfc0N-C8?list=PLkYG57sclYozDTBBgLKK_NcPKHOCt4pvP\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\n<style>\n#row-252751111 > .col > .col-inner {\n  padding: 0px 0px 30px 0px;\n}\n<\/style>\n<\/div>\n<div class=\"row align-middle align-center\"  id=\"row-1685165824\">\n\n\n\t<div id=\"col-1474331360\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"video video-fit mb\" style=\"padding-top:50%;\"><p><iframe loading=\"lazy\" title=\"Door de WASSTRAAT met de RAMEN OPEN? | Wegenwacht onderzoekt\" width=\"1020\" height=\"574\" src=\"https:\/\/www.youtube.com\/embed\/D2wvaFBw-ys?list=PLkYG57sclYozDTBBgLKK_NcPKHOCt4pvP\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\n<style>\n#row-1685165824 > .col > .col-inner {\n  padding: 0px 0px 30px 0px;\n}\n<\/style>\n<\/div>\n\n\t\t\n<style>\n#stack-3243255899 > * {\n  --stack-gap: 0rem;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_447520528 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n  background-color: rgb(0,0,0);\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section dark hide-for-medium\" id=\"section_696346545\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large\"  id=\"row-1062767245\">\n\n\n\t<div id=\"col-1341696088\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n\t\t<div class=\"tabbed-content\">\n\t\t\t\n\t\t\t<ul class=\"nav nav-outline nav-vertical nav-uppercase nav-size-xlarge nav-left active-on-hover\" role=\"tablist\"><li id=\"tab-de-uitdaging\" class=\"tab active has-icon\" role=\"presentation\"><a href=\"#tab_de-uitdaging\" role=\"tab\" aria-selected=\"true\" aria-controls=\"tab_de-uitdaging\"><span>De uitdaging<\/span><\/a><\/li>\n<li id=\"tab-het-inzicht\" class=\"tab has-icon\" role=\"presentation\"><a href=\"#tab_het-inzicht\" tabindex=\"-1\" role=\"tab\" aria-selected=\"false\" aria-controls=\"tab_het-inzicht\"><span>Het inzicht<\/span><\/a><\/li>\n<li id=\"tab-de-campagne\" class=\"tab has-icon\" role=\"presentation\"><a href=\"#tab_de-campagne\" tabindex=\"-1\" role=\"tab\" aria-selected=\"false\" aria-controls=\"tab_de-campagne\"><span>De campagne<\/span><\/a><\/li><\/ul><div class=\"tab-panels\"><div id=\"tab_de-uitdaging\" class=\"panel active entry-content\" role=\"tabpanel\" aria-labelledby=\"tab-de-uitdaging\">\n\n\t<div id=\"text-2031008342\" class=\"text\">\n\t\t\n\n<p class=\"thin-font\"><span style=\"color: #00000; font-size: 110%;\">Ontwikkel een vermakelijk format dat laat zien hoe deskundig de Wegenwacht is, zonder in te leveren op feitelijke juistheid. Het entertainment gehalte moest groot zijn \u2013 maar het informatieve mocht niet ondersneeuwen.<\/span><\/p>\n\t\t\n<style>\n#text-2031008342 {\n  font-size: 1rem;\n  line-height: 1.2;\n  text-align: left;\n}\n@media (min-width:850px) {\n  #text-2031008342 {\n    font-size: 1.2rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n<\/div>\n<div id=\"tab_het-inzicht\" class=\"panel entry-content\" role=\"tabpanel\" aria-labelledby=\"tab-het-inzicht\">\n\n\t<div id=\"text-2513824614\" class=\"text\">\n\t\t\n\n<p class=\"thin-font\"><span style=\"color: #00000; font-size: 110%;\">We startten bij de bron: echte pechgevallen van ANWB-leden. Die zorgen voor herkenning \u00e9n inhoudelijke relevantie. Comedian Yora Rienstra, samen met twee Wegenwacht-experts, vormde de ideale mix van toegankelijkheid, humor en geloofwaardigheid.<\/span><\/p>\n\t\t\n<style>\n#text-2513824614 {\n  font-size: 1rem;\n  line-height: 1.2;\n  text-align: left;\n}\n@media (min-width:850px) {\n  #text-2513824614 {\n    font-size: 1.2rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n<\/div>\n<div id=\"tab_de-campagne\" class=\"panel entry-content\" role=\"tabpanel\" aria-labelledby=\"tab-de-campagne\">\n\n\t<div id=\"text-1639475508\" class=\"text\">\n\t\t\n\n<p class=\"thin-font\"><span style=\"color: #00000; font-size: 110%;\">Startpunt waren echte pechgevallen en vragen, zoals: wat gebeurt er als je met verkeerde brandstof doorrijdt? Of als je motorkap open klapt tijdens het rijden? We deden spectaculaire tests om die vragen te beantwoorden en voegden spanning en humor toe om de kijker vast te houden.\u00a0<\/span><\/p>\n\t\t\n<style>\n#text-1639475508 {\n  font-size: 1rem;\n  line-height: 1.2;\n  text-align: left;\n}\n@media (min-width:850px) {\n  #text-1639475508 {\n    font-size: 1.2rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n<\/div><\/div><\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\n<style>\n#row-1062767245 > .col > .col-inner {\n  padding: 50px 0px 70px 0px;\n}\n<\/style>\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_696346545 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n  background-color: rgb(0,0,0);\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section dark hide-for-medium\" id=\"section_1913801074\">\n\t\t<div class=\"bg section-bg fill bg-fill  \" >\n\n\t\t\t\n\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\t<div class=\"ux-shape-divider ux-shape-divider--bottom ux-shape-divider--style-arrow-2-invert\">\n\t\t<svg viewBox=\"0 0 1000 100\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" preserveAspectRatio=\"none\">\n\t<path class=\"ux-shape-fill\" d=\"M1000 100H0V80H479.686C481.808 80 483.843 80.8429 485.343 82.3432L497.879 94.8787C499.05 96.0503 500.95 96.0503 502.121 94.8787L514.657 82.3431C516.157 80.8428 518.192 80 520.314 80H1000V100Z\"\/>\n<\/svg>\n\t<\/div>\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\"  id=\"row-816865742\">\n\n\n\t<div id=\"col-1799021047\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"row align-center\"  id=\"row-1066531729\">\n\n\n\t<div id=\"col-1884120370\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-4239168058\" class=\"text\">\n\t\t\n\n<h1><span style=\"font-size: 150%;\">Het resultaat<\/span><\/h1>\n\t\t\n<style>\n#text-4239168058 {\n  line-height: 0.75;\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row row-large align-middle align-center\" style=\"max-width:1300px\" id=\"row-863426177\">\n\n\n\t<div id=\"col-1038104839\" class=\"col medium-6 small-12 large-3\"  data-animate=\"bounceInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-3527494167\" class=\"text\">\n\t\t\n\n<p><span class=\"count-up\">61<\/span><br \/>miljoen<\/p>\n\t\t\n<style>\n#text-3527494167 {\n  font-size: 2.5rem;\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-2726759376\" class=\"text\">\n\t\t\n\n<p>totaal bereik<\/p>\n\t\t\n<style>\n#text-2726759376 {\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1008166717\" class=\"col medium-6 small-12 large-3\"  data-animate=\"bounceInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-2553584391\" class=\"text\">\n\t\t\n\n<p><span class=\"count-up\">15<\/span><br \/>miljoen<\/p>\n\t\t\n<style>\n#text-2553584391 {\n  font-size: 2.5rem;\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-1474742498\" class=\"text\">\n\t\t\n\n<p>Views<\/p>\n\t\t\n<style>\n#text-1474742498 {\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1987036075\" class=\"col medium-6 small-12 large-3\"  data-animate=\"bounceInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-1669724983\" class=\"text\">\n\t\t\n\n<p><span class=\"count-up\">3<\/span><br \/>miljoen<\/p>\n\t\t\n<style>\n#text-1669724983 {\n  font-size: 2.5rem;\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-306691027\" class=\"text\">\n\t\t\n\n<p>unieke kijkers<\/p>\n\t\t\n<style>\n#text-306691027 {\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\n<style>\n#row-863426177 > .col > .col-inner {\n  padding: 0px 0px 0px 0px;\n}\n<\/style>\n<\/div>\n<div class=\"row row-collapse\" style=\"max-width:1300px\" id=\"row-1134775081\">\n\n\n\t<div id=\"col-2041958311\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-3572621970\" class=\"text\">\n\t\t\n\n<ul>\n<li class=\"thin-font\"><span style=\"font-size: 110%;\"><span style=\"font-weight: 400;\">VTR ver boven kanaal gemiddelde, ondanks video&#8217;s van \u00b110 minuten<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 110%;\">2.700 nieuwe YouTube-abonnees<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 110%;\">Shorts op Facebook &amp; Instagram: \u00b114 miljoen views en 3 miljoen bereik<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 110%;\">Hoge engagement; zelfs als 10-minuten YouTube-ad presteerde het format uitstekend<\/span><\/li>\n<\/ul>\n\n\t\t\n<style>\n#text-3572621970 {\n  line-height: 1.2;\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\n<style>\n#row-1134775081 > .col > .col-inner {\n  padding: 50px 0px 0px 0px;\n}\n<\/style>\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1913801074 {\n  padding-top: 150px;\n  padding-bottom: 150px;\n  background-color: #0d2f3d;\n}\n#section_1913801074 .section-bg-overlay {\n  background-color: rgba(0,0,0,.5);\n}\n#section_1913801074 .section-bg.bg-loaded {\n  background-image: url(https:\/\/awesomeagency.nl\/wp-content\/uploads\/2022\/07\/YORA-STEEKT-BENZINE-AAN.jpg);\n}\n#section_1913801074 .section-bg {\n  background-position: 2% 51%;\n}\n#section_1913801074 .ux-shape-divider--bottom svg {\n  height: 200px;\n  --divider-width: 100%;\n}\n#section_1913801074 .ux-shape-divider--bottom .ux-shape-fill {\n  fill: #f663bc;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section dark hide-for-medium\" id=\"section_1839122835\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large\" style=\"max-width:1300px\" id=\"row-386419546\">\n\n\n\t<div id=\"col-856805871\" class=\"col medium-1 small-12 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-1610163718\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1610163718 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-654686148\" class=\"col medium-5 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-424514800\" class=\"text\">\n\t\t\n\n<h2 style=\"text-align: left;\">Daarnaast was engagement extreem hoog met veel enthousiaste reacties van kijkers. Zelfs toen het format als 10 minuten durende advertentie op YouTube werd ingezet nam het engagement toe.<\/p>\n<\/h2>\n\n\t\t\n<style>\n#text-424514800 {\n  font-size: 1.2rem;\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1661215283\" class=\"col medium-5 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"video video-fit mb\" style=\"padding-top:50%;\"><p><iframe loading=\"lazy\" title=\"Hoe ver kom je met DIESEL in een BENZINE AUTO? | Wegenwacht Onderzoekt\" width=\"1020\" height=\"574\" src=\"https:\/\/www.youtube.com\/embed\/By_P1_FsdCw?list=PLkYG57sclYozDTBBgLKK_NcPKHOCt4pvP\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1661215283 > .col-inner {\n  margin: -10px 0px -50px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1839122835 {\n  padding-top: 60px;\n  padding-bottom: 60px;\n  background-color: rgb(0, 0, 0);\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section dark hide-for-medium\" id=\"section_270131188\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row align-middle align-center\"  id=\"row-1412077769\">\n\n\n\t<div id=\"col-99764900\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-center\" style=\"background-color:rgb(0,0,0);\" >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1972538925\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"848\" src=\"https:\/\/awesomeagency.nl\/wp-content\/uploads\/2023\/01\/Draaidag-gif-1-1.gif\" class=\"attachment-original size-original\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1972538925 {\n  width: 70%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-618487388\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-1585837617\" class=\"text\">\n\t\t\n\n<div id=\"text-2594741182\">\n<h3><span style=\"color: #00000;\">Hoge kwaliteit content zorgt ervoor dat kijkers zich abonneren en terugkomen voor iedere aflevering. Het format was zo succesvol dat we na afloop van het eerste seizoen direct de opdracht kregen een tweede seizoen te produceren. In totaal zijn er 16 afleveringen gemaakt.  \u00a0<br \/><\/span><\/h3>\n<\/div>\n\n\t\t\n<style>\n#text-1585837617 {\n  line-height: 1.2;\n  text-align: left;\n  color: rgb(0,0,0);\n}\n#text-1585837617 > * {\n  color: rgb(0,0,0);\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1237054544\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1237054544 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<a href=\"https:\/\/awesomeagency.nl\/nl\/contact\/\" class=\"button secondary is-outline box-shadow-2\"  style=\"border-radius:99px;\">\n    <span>Samenwerken? Neem contact op!<\/span>\n  <\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-618487388 > .col-inner {\n  padding: 0px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_270131188 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: rgb(0,0,0);\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section dark show-for-small\" id=\"section_594066191\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-361881009\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-1013672745\" class=\"text-box banner-layer x0 md-x0 lg-x0 y25 md-y10 lg-y10 res-text\">\n                     <div data-animate=\"none\">           <div class=\"text-box-content text dark\">\n              \n\t<div class=\"is-border\"\n\t\tstyle=\"border-width:0px 0px 0px 0px;\">\n\t<\/div>\n              <div class=\"text-inner text-center\">\n                  \n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_49485756\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:56.25%;margin:0px 0px 0px 0px;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/awesomeagency.nl\/wp-content\/uploads\/2025\/04\/anwbwit.png\" class=\"attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_49485756 {\n  width: 82%;\n}\n@media (min-width:550px) {\n  #image_49485756 {\n    width: 60%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n\n              <\/div>\n           <\/div>\n       <\/div>                     \n<style>\n#text-box-1013672745 {\n  margin: 0px 0px 0px 40px;\n  width: 20%;\n}\n#text-box-1013672745 .text-box-content {\n  font-size: 122%;\n}\n@media (min-width:550px) {\n  #text-box-1013672745 {\n    width: 10%;\n  }\n  #text-box-1013672745 .text-box-content {\n    font-size: 70%;\n  }\n}\n<\/style>\n    <\/div>\n \n   <div id=\"text-box-860474344\" class=\"text-box banner-layer x10 md-x50 lg-x50 y75 md-y20 lg-y20 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-left\">\n                  \n\n\t<div id=\"text-2555029015\" class=\"text\">\n\t\t\n\n<h3><b>De Wegenwacht Onderzoekt<\/b><\/h3>\n<div id=\"text-220153285\" class=\"text\">\n<p>Long\u2011form hero\u2011serie met social cut\u2011outs<\/p>\n<\/div>\n\t\t\n<style>\n#text-2555029015 {\n  font-size: 0.75rem;\n  line-height: 1;\n  text-align: left;\n  color: #ffffff;\n}\n#text-2555029015 > * {\n  color: #ffffff;\n}\n@media (min-width:550px) {\n  #text-2555029015 {\n    font-size: 2rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row row-collapse row-full-width align-middle\"  id=\"row-1973460267\">\n\n\n\t<div id=\"col-1734443238\" class=\"col medium-2 small-3 large-2\"  data-animate=\"fadeInLeft\">\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"ux-lottie-3129703467\" class=\"ux-lottie\" >\n\t\t\t\t<lottie-player class=\"ux-lottie__player\" data-params=\"{&quot;src&quot;:&quot;https:\\\/\\\/awesomeagency.nl\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Award.json&quot;,&quot;loop&quot;:true,&quot;autoplay&quot;:true,&quot;controls&quot;:false,&quot;speed&quot;:&quot;1&quot;,&quot;direction&quot;:1,&quot;trigger&quot;:&quot;&quot;,&quot;mouseout&quot;:&quot;&quot;,&quot;start&quot;:0,&quot;end&quot;:100,&quot;scrollActionType&quot;:&quot;seek&quot;,&quot;visibilityStart&quot;:0,&quot;visibilityEnd&quot;:100,&quot;id&quot;:&quot;ux-lottie-3129703467&quot;}\" ><\/lottie-player>\n\t\t\t\t\n<style>\n#ux-lottie-3129703467 {\n  width: 40px;\n  height: 40px;\n}\n@media (min-width:550px) {\n  #ux-lottie-3129703467 {\n    width: 100px;\n    height: 100px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1734443238 > .col-inner {\n  padding: 0px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-666884632\" class=\"col medium-7 small-9 large-7\"  data-animate=\"fadeInLeft\">\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<p><span style=\"font-size: 100%; background-color: #f663bc;\">\u00a0Winner Grand Prix Conent Marketing Video Series<\/span><\/p>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-666884632 > .col-inner {\n  padding: 0px 0px 0px 0px;\n  margin: 0px 0px 0px 0px;\n}\n@media (min-width:550px) {\n  #col-666884632 > .col-inner {\n    padding: 0px 0px 0px 25px;\n    margin: 0px 0px 0px -70px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-860474344 {\n  margin: 0px 0px 0px 0px;\n  width: 65%;\n}\n#text-box-860474344 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-860474344 {\n    width: 94%;\n  }\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-361881009 {\n  padding-top: 400px;\n}\n#banner-361881009 .bg.bg-loaded {\n  background-image: url(https:\/\/awesomeagency.nl\/wp-content\/uploads\/2022\/08\/wegenwachtonderzoektcaseaction-768x432.jpg);\n}\n#banner-361881009 .overlay {\n  background-color: rgba(0, 0, 0, 0.378);\n}\n#banner-361881009 .bg {\n  background-position: 16% 42%;\n}\n@media (min-width:550px) {\n  #banner-361881009 {\n    padding-top: 500px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n<div class=\"row\" style=\"max-width:350px\" id=\"row-126157796\">\n\n\n\t<div id=\"col-1822590818\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-1812389482\" class=\"text\">\n\t\t\n\n<h1><span style=\"font-size: 150%;\">De case<\/span><\/h1>\n<p>Sinds 2018 voeren we voor ANWB een HHH-video strategie (Hero, Hub, Help). Toen de informatieve Help-content als een huis stond, was het tijd om het merkverhaal breder te vertellen. De volgende stap: Hub- en Hero-content die de expertise van de Wegenwacht zichtbaar \u00e9n voelbaar maakt \u2013 met entertainment als motor.<\/p>\n\t\t\n<style>\n#text-1812389482 {\n  font-size: 1rem;\n  line-height: 1.2;\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1822590818 > .col-inner {\n  margin: 0px 0px 0px 0px;\n}\n@media (min-width:550px) {\n  #col-1822590818 > .col-inner {\n    margin: 0px 0px 0px 20px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\n<style>\n#row-126157796 > .col > .col-inner {\n  padding: 0px 0px 0px 0px;\n}\n@media (min-width:550px) {\n  #row-126157796 > .col > .col-inner {\n    padding: 50px 0px 50px 0px;\n  }\n}\n<\/style>\n<\/div>\n\t<div id=\"stack-1518801049\" class=\"stack stack-row justify-start items-stretch\">\n\t\t\n\n<div class=\"row row-small\"  id=\"row-1142715438\">\n\n\n\t<div id=\"col-1997489799\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"video video-fit mb\" style=\"padding-top:50%;\"><p><iframe loading=\"lazy\" title=\"Door de WASSTRAAT met de RAMEN OPEN? | Wegenwacht onderzoekt\" width=\"1020\" height=\"574\" src=\"https:\/\/www.youtube.com\/embed\/D2wvaFBw-ys?list=PLkYG57sclYozDTBBgLKK_NcPKHOCt4pvP\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t\n<style>\n#stack-1518801049 > * {\n  --stack-gap: 0rem;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_594066191 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n  background-color: rgb(0,0,0);\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section show-for-small\" id=\"section_68520258\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large\" style=\"max-width:350px\" id=\"row-1888310137\">\n\n\n\t<div id=\"col-1750150026\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n\t\t<div class=\"tabbed-content\">\n\t\t\t\n\t\t\t<ul class=\"nav nav-outline nav-uppercase nav-size-small nav-center\" role=\"tablist\"><li id=\"tab-de-uitdaging\" class=\"tab active has-icon\" role=\"presentation\"><a href=\"#tab_de-uitdaging\" role=\"tab\" aria-selected=\"true\" aria-controls=\"tab_de-uitdaging\"><span>De uitdaging<\/span><\/a><\/li>\n<li id=\"tab-het-inzicht\" class=\"tab has-icon\" role=\"presentation\"><a href=\"#tab_het-inzicht\" tabindex=\"-1\" role=\"tab\" aria-selected=\"false\" aria-controls=\"tab_het-inzicht\"><span>Het inzicht<\/span><\/a><\/li>\n<li id=\"tab-de-campagne\" class=\"tab has-icon\" role=\"presentation\"><a href=\"#tab_de-campagne\" tabindex=\"-1\" role=\"tab\" aria-selected=\"false\" aria-controls=\"tab_de-campagne\"><span>De campagne<\/span><\/a><\/li><\/ul><div class=\"tab-panels\"><div id=\"tab_de-uitdaging\" class=\"panel active entry-content\" role=\"tabpanel\" aria-labelledby=\"tab-de-uitdaging\">\n\n\t<div id=\"text-3672069997\" class=\"text\">\n\t\t\n\n<p>Ontwikkel een vermakelijk format dat laat zien hoe deskundig de Wegenwacht is, zonder in te leveren op feitelijke juistheid. Het entertainment gehalte moest groot zijn \u2013 maar het informatieve mocht niet ondersneeuwen.<\/p>\n\t\t\n<style>\n#text-3672069997 {\n  font-size: 1rem;\n  line-height: 1.2;\n  text-align: left;\n  color: rgb(255,255,255);\n}\n#text-3672069997 > * {\n  color: rgb(255,255,255);\n}\n@media (min-width:550px) {\n  #text-3672069997 {\n    text-align: left;\n  }\n}\n@media (min-width:850px) {\n  #text-3672069997 {\n    font-size: 1.2rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n<\/div>\n<div id=\"tab_het-inzicht\" class=\"panel entry-content\" role=\"tabpanel\" aria-labelledby=\"tab-het-inzicht\">\n\n\t<div id=\"text-3115218633\" class=\"text\">\n\t\t\n\n<p>We startten bij de bron: echte pechgevallen van ANWB-leden. Die zorgen voor herkenning \u00e9n inhoudelijke relevantie. Comedian Yora Rienstra, samen met twee Wegenwacht-experts, vormde de ideale mix van toegankelijkheid, humor en geloofwaardigheid.<\/p>\n\t\t\n<style>\n#text-3115218633 {\n  font-size: 1rem;\n  line-height: 1.2;\n  text-align: left;\n  color: rgb(255,255,255);\n}\n#text-3115218633 > * {\n  color: rgb(255,255,255);\n}\n@media (min-width:550px) {\n  #text-3115218633 {\n    text-align: left;\n  }\n}\n@media (min-width:850px) {\n  #text-3115218633 {\n    font-size: 1.2rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n<\/div>\n<div id=\"tab_de-campagne\" class=\"panel entry-content\" role=\"tabpanel\" aria-labelledby=\"tab-de-campagne\">\n\n\t<div id=\"text-3637609474\" class=\"text\">\n\t\t\n\n<p>Startpunt waren echte pechgevallen en vragen, zoals: wat gebeurt er als je met verkeerde brandstof doorrijdt? Of als je motorkap open klapt tijdens het rijden? We deden spectaculaire tests om die vragen te beantwoorden en voegden spanning en humor toe om de kijker vast te houden.<\/p>\n\t\t\n<style>\n#text-3637609474 {\n  font-size: 1rem;\n  line-height: 1.2;\n  text-align: left;\n  color: rgb(255,255,255);\n}\n#text-3637609474 > * {\n  color: rgb(255,255,255);\n}\n@media (min-width:550px) {\n  #text-3637609474 {\n    text-align: left;\n  }\n}\n@media (min-width:850px) {\n  #text-3637609474 {\n    font-size: 1.2rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n<\/div><\/div><\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\n<style>\n#row-1888310137 > .col > .col-inner {\n  padding: 20px 0px 10px 0px;\n}\n@media (min-width:550px) {\n  #row-1888310137 > .col > .col-inner {\n    padding: 50px 0px 70px 0px;\n  }\n}\n<\/style>\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_68520258 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n  background-color: rgb(0,0,0);\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section dark show-for-small\" id=\"section_760612019\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n\t<div id=\"text-4102269945\" class=\"text\">\n\t\t\n\n<h1><span style=\"font-size: 100%;\">Het resultaat<\/span><\/h1>\n\t\t\n<style>\n#text-4102269945 {\n  font-size: 1.65rem;\n  line-height: 0.75;\n  text-align: center;\n}\n@media (min-width:550px) {\n  #text-4102269945 {\n    line-height: 0.75;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_760612019 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n  min-height: 80px;\n  background-color: rgb(0,0,0);\n}\n@media (min-width:550px) {\n  #section_760612019 {\n    padding-top: 30px;\n    padding-bottom: 30px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section dark show-for-small\" id=\"section_192857779\">\n\t\t<div class=\"bg section-bg fill bg-fill  \" >\n\n\t\t\t\n\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row align-middle align-center\" style=\"max-width:1300px\" id=\"row-1125316820\">\n\n\n\t<div id=\"col-975631625\" class=\"col medium-6 small-12 large-3\"  data-animate=\"bounceInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-1799413311\" class=\"text\">\n\t\t\n\n<p><span class=\"count-up\">61<\/span><br \/>miljoen<br \/><span style=\"font-size: 75%;\">totaal bereik<\/span><\/p>\n\t\t\n<style>\n#text-1799413311 {\n  font-size: 2rem;\n  line-height: 1;\n  text-align: center;\n}\n@media (min-width:550px) {\n  #text-1799413311 {\n    font-size: 2.5rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-87208244\" class=\"col medium-6 small-12 large-3\"  data-animate=\"bounceInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-995365568\" class=\"text\">\n\t\t\n\n<p><span class=\"count-up\">15<\/span><br \/>miljoen<br \/><span style=\"font-size: 75%;\">views<\/span><\/p>\n\t\t\n<style>\n#text-995365568 {\n  font-size: 2rem;\n  line-height: 1;\n  text-align: center;\n}\n@media (min-width:550px) {\n  #text-995365568 {\n    font-size: 2.5rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-750897220\" class=\"col medium-6 small-12 large-3\"  data-animate=\"bounceInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-318157927\" class=\"text\">\n\t\t\n\n<p><span class=\"count-up\">3<\/span><br \/>miljoen<br \/><span style=\"font-size: 75%;\">unieke kijkers<\/span><\/p>\n\t\t\n<style>\n#text-318157927 {\n  font-size: 2rem;\n  line-height: 1;\n  text-align: center;\n}\n@media (min-width:550px) {\n  #text-318157927 {\n    font-size: 2.5rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\n<style>\n#row-1125316820 > .col > .col-inner {\n  padding: 0px 0px 0px 0px;\n}\n<\/style>\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_192857779 {\n  padding-top: 100px;\n  padding-bottom: 100px;\n  background-color: rgb(0,0,0);\n}\n#section_192857779 .section-bg-overlay {\n  background-color: rgba(0,0,0,.5);\n}\n#section_192857779 .section-bg.bg-loaded {\n  background-image: url(https:\/\/awesomeagency.nl\/wp-content\/uploads\/2022\/08\/wegenwachtonderzoektcaseaction.jpg);\n}\n#section_192857779 .section-bg {\n  background-position: 31% 58%;\n}\n@media (min-width:550px) {\n  #section_192857779 {\n    padding-top: 150px;\n    padding-bottom: 150px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section dark show-for-small\" id=\"section_772906693\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n\t<div id=\"gap-140327355\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-140327355 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row row-large\" style=\"max-width:350px\" id=\"row-457000660\">\n\n\n\t<div id=\"col-594565654\" class=\"col medium-5 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-3771824134\" class=\"text\">\n\t\t\n\n<ul>\n<li class=\"thin-font\"><span style=\"font-size: 110%;\"><span style=\"font-weight: 400;\">VTR ver boven kanaal gemiddelde, ondanks video&#8217;s van \u00b110 minuten<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 110%;\">2.700 nieuwe YouTube-abonnees<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 110%;\">Shorts op Facebook &amp; Instagram: \u00b114 miljoen views en 3 miljoen bereik<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 110%;\">Hoge engagement; zelfs als 10-minuten YouTube-ad presteerde het format uitstekend<\/span><\/li>\n<\/ul>\n<p>Daarnaast was engagement extreem hoog met veel enthousiaste reacties van kijkers. Zelfs toen het format als 10 minuten durende advertentie op YouTube werd ingezet nam het engagement toe<\/p>\n\n\t\t\n<style>\n#text-3771824134 {\n  font-size: 1rem;\n  line-height: 1.2;\n  text-align: left;\n}\n@media (min-width:550px) {\n  #text-3771824134 {\n    text-align: left;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\n<style>\n#row-457000660 > .col > .col-inner {\n  padding: 20px 0px 0px 0px;\n}\n@media (min-width:550px) {\n  #row-457000660 > .col > .col-inner {\n    padding: 50px 0px 0px 0px;\n  }\n}\n<\/style>\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_772906693 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n  min-height: 80px;\n  background-color: rgb(0,0,0);\n}\n@media (min-width:550px) {\n  #section_772906693 {\n    padding-top: 30px;\n    padding-bottom: 30px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section dark show-for-small\" id=\"section_1480277561\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large\" style=\"max-width:1300px\" id=\"row-1684935162\">\n\n\n\t<div id=\"col-1724157002\" class=\"col medium-5 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"video video-fit mb\" style=\"padding-top:50%;\"><p><iframe loading=\"lazy\" title=\"Hoe ver kom je met DIESEL in een BENZINE AUTO? | Wegenwacht Onderzoekt\" width=\"1020\" height=\"574\" src=\"https:\/\/www.youtube.com\/embed\/By_P1_FsdCw?list=PLkYG57sclYozDTBBgLKK_NcPKHOCt4pvP\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1724157002 > .col-inner {\n  margin: -10px 0px -50px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1480277561 {\n  padding-top: 60px;\n  padding-bottom: 60px;\n  background-color: rgb(0,0,0);\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section dark show-for-small\" id=\"section_20455329\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row align-center\"  id=\"row-1584656397\">\n\n\n\t<div id=\"col-957543278\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-2871890558\" class=\"text\">\n\t\t\n\n<div id=\"text-2594741182\">\n<h3><span style=\"color: #00000;\">Hoge kwaliteit content zorgt ervoor dat kijkers zich abonneren en terugkomen voor iedere aflevering. Het format was zo succesvol dat we na afloop van het eerste seizoen direct de opdracht kregen een tweede seizoen te produceren. In totaal zijn er 16 afleveringen gemaakt  .<br \/>\n<\/span><\/h3>\n<\/div>\n<div id=\"text-1392620897\">\n<\/div>\n\n\t\t\n<style>\n#text-2871890558 {\n  font-size: 1rem;\n  line-height: 1.2;\n  text-align: left;\n  color: rgb(255,255,255);\n}\n#text-2871890558 > * {\n  color: rgb(255,255,255);\n}\n@media (min-width:550px) {\n  #text-2871890558 {\n    text-align: left;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1587753363\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1587753363 {\n  padding-top: 10px;\n}\n@media (min-width:550px) {\n  #gap-1587753363 {\n    padding-top: 30px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n<a href=\"https:\/\/awesomeagency.nl\/nlcontact\/\" class=\"button secondary is-link is-large box-shadow-2\"  style=\"border-radius:99px;\">\n    <span>Samenwerken? Neem contact op!<\/span>\n  <i class=\"icon-angle-right\" aria-hidden=\"true\" ><\/i><\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-957543278 > .col-inner {\n  padding: 0px 15px 0px 15px;\n}\n@media (min-width:550px) {\n  #col-957543278 > .col-inner {\n    padding: 0px 0px 0px 0px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_20455329 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: rgb(0,0,0);\n}\n<\/style>\n\t<\/section>\n\t\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":6859,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-6778","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/awesomeagency.nl\/nl\/wp-json\/wp\/v2\/pages\/6778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/awesomeagency.nl\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/awesomeagency.nl\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/awesomeagency.nl\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/awesomeagency.nl\/nl\/wp-json\/wp\/v2\/comments?post=6778"}],"version-history":[{"count":0,"href":"https:\/\/awesomeagency.nl\/nl\/wp-json\/wp\/v2\/pages\/6778\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/awesomeagency.nl\/nl\/wp-json\/wp\/v2\/pages\/6859"}],"wp:attachment":[{"href":"https:\/\/awesomeagency.nl\/nl\/wp-json\/wp\/v2\/media?parent=6778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}