Roadside Assistance is investigating

Develop an entertaining format that showcases the expertise of the Roadside Assistance team without compromising factual accuracy. The entertainment value had to be high, but the informational content should not be overshadowed.

We started at the source: real breakdowns experienced by ANWB members. These stories make the content relatable and relevant. Comedian Yora Rienstra, together with two roadside assistance experts, provided the ideal mix of approachability, humor, and credibility.

We started with real-life mishaps and questions, such as: What happens if you keep driving with the wrong fuel? Or if your hood pops open while you’re driving? We conducted spectacular tests to answer those questions and added excitement and humor to keep viewers engaged.

• VTR is well above the channel average, despite videos lasting approximately 10 minutes.
• 2,700 new YouTube subscribers.
• Shorts on Facebook & Instagram: approximately 14 million views and 3 million unique reach.
• High engagement: even as a 10-minute YouTube ad, the format performed exceptionally well.

High-quality content ensures that viewers subscribe and come back for every episode. The format was so successful that we were commissioned to produce a second season immediately after the first. A total of 16 episodes were produced.