Frank & Gert Go Social

Previous attempts to simply trim longer videos didn't work. So we organized a shoot focused entirely on producing platform-native lo-fi content in a variety of formats.

Authenticity + relatability = lo-fi. Genuine, unpolished content and quickly edited clips perfectly align with the target audience’s preferences and, at the same time, perform well when used as paid assets.

• Social snippets optimized for the 4:5, 1:1, and 9:16 aspect ratios.
• Quick cuts, narration, sound effects, and music.
• ANWB received a flexible content toolkit that allows it to run various product campaigns throughout the entire year.

The campaign performed exceptionally well:

• The number of sessions was 144% above target.
• The cost per session was 60% below the target threshold.
• The multi-platform approach generated significant reach with high efficiency.

Platform insights showed that YouTube Shorts effectively increased unique reach. The expansion to TikTok proved to be highly cost-effective for generating traffic with minimal investment. The multi-layered content approach on the Meta platforms resulted in significant numbers of views on the landing pages, with high engagement rates.