How to Get the Most Value Out of Archival Materials?

BOVAG represents everything on wheels: bicycles, driving schools, motorcycles, and RVs. Its target audience is broad and spread across various platforms. At the same time, reach through traditional media such as TV and radio declined, while BOVAG was active on social media only on YouTube. A missed opportunity.

BOVAG already had valuable video content, but was using it on only one channel. In an era where short-form video dominates, the key lies in repurposing existing material, cleverly adapted to the viewing habits of each platform.

With a limited budget, a smart approach was crucial: how do you get started with content on Instagram, Facebook, and TikTok in a cost-effective way? By converting BOVAG’s long-form videos into vertical shorts, we created original content that perfectly aligned with viewing preferences on the new platforms.

Using archival footage, we created a series of high-quality, short videos that were organically distributed via YouTube Shorts, Facebook, Instagram, and TikTok, and amplified with a modest media budget. In this way, we built high-quality, sustainable reach among new target audiences, while also learning which channels delivered the best return on our media budget: TikTok and YouTube Shorts.

Reach doubled, engagement quadrupled, and the number of followers increased eightfold. We produce 100 videos per year, generating 13.3 million views and over 25,000 new followers.